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Web Development That Earns Its Keep — Fablarr Tech

What we do

Web Development That Earns Its Keep

Websites and web apps built to bring enquiries, take payments, and hold up after launch.

01 / Who it's for

The right fit.

Best for: Businesses that need a credible, fast, mobile-first site or web app, with payments, search, and support that fit how customers actually buy.

  • Growing businesses needing a site or web app that fits their operations
  • Startups launching an MVP that may grow into automated workflows
  • E-commerce teams targeting local and international customers
  • Companies needing remote custom software without adding an in-house team
  • Organizations replacing outdated WordPress sites with modern stacks
  • Teams that want customer-facing web apps wired to CRM and AI workflows

02 / The business problem

What this fixes.

Many businesses ship a template that loads slowly on mobile networks and never says clearly what to do next. We build mobile-first sites for those conditions, connect the enquiry or payment path, then keep them maintained and findable.

03 / What's included

The work in the build.

These are the parts we plan, build, test, and hand over.

  • Discovery and local audience review: competitors, buying process, and required pages
  • Sitemap, page plan, calls to action, and enquiry or booking flow
  • Custom mobile-first design for real devices and networks
  • Responsive build tested on phone, tablet, and desktop
  • Core pages plus agreed service, location, or campaign pages
  • Contact forms wired to email or CRM, with spam prevention
  • MoMo, Paystack, card, WhatsApp, maps, and booking integrations where relevant
  • Search foundations: metadata, headings, alt text, sitemap, robots.txt, indexability, and local schema
  • Google Business Profile and local citation checks where applicable
  • Performance and accessibility checks for local mobile conditions
  • Security baseline and launch QA
  • Training and a written handover

04 / At handover

What you receive.

Access and ownership are listed in the scope before work starts. The handover is not complete until accounts, credentials, and responsibilities are clear.

  • Your live site and the agreed source-code and access ownership
  • Admin logins and an inventory of accounts and services
  • A short guide or training session for content updates
  • Analytics and Search Console access
  • A launch checklist and the support contact
  • A recurring-cost schedule for domain, hosting, email, payments, and booking tools

05 / Timeline & process

From first call to launch.

Typical timeline

4–16 weeks, depending on scope. A focused brochure site is usually 4–8 weeks; a custom marketing site or web app is usually 8–16 weeks.

How projects work

  1. 01

    Discovery and scope

    We agree the outcome, users, requirements, timeline, and investment before design starts.

  2. 02

    Plan and design

    We map the sitemap or workflow, then agree the design direction, wireframes, and acceptance criteria.

  3. 03

    Build and review

    Development runs in milestones. You review the agreed checkpoints, not a surprise at the end.

  4. 04

    Test and launch

    We test devices, forms, payments, speed, security, and the handover steps before go-live.

  5. 05

    Grow and support

    After launch, choose a care plan, search retainer, or improvement queue. None are bundled into the build fee.

What we need from you

The inputs that keep a project moving.

  • One decision-maker who can approve scope, design, and launch.
  • Final content, brand assets, and access by the agreed dates.
  • Consolidated feedback at each review checkpoint.
  • Access to existing systems, accounts, and third-party suppliers.

06 / Scope & extras

What is not included.

Clear scope now prevents a change-request conversation later.

Outside the base scope

  • Copywriting, photography, or brand identity beyond the agreed page content
  • Google Ads management or advertising spend
  • Local listing management beyond the initial setup
  • Third-party licence fees for booking, payment, CRM, email, or SMS tools
  • Ongoing hosting, SSL, backups, and support outside a care plan
  • New pages, features, or integrations requested after the agreed scope

Optional extras

  • Local SEO setup and Google Business Profile work
  • Content production and copywriting
  • Campaign landing pages
  • Advanced payment or CRM integrations
  • A search retainer
  • Conversion copy review

Anything outside the agreed scope is quoted and approved before work starts. Optional extras are never added silently.

07 / Ongoing support

Care after launch.

Hosting, SSL, backups, security updates, and ongoing support are not included in the build fee. They belong to a care plan, quoted after launch so the boundary is clear.

Essential Care

Best for: Brochure sites and low-change sites that need to stay online, backed up, and secure.

  • Managed hosting and SSL
  • Uptime monitoring
  • Automated backups
  • Security updates
  • Monthly software and dependency updates
  • Small content edits (monthly allowance agreed in the plan)
  • Support channel during agreed business hours

Response target

Next business day during agreed business hours.

Growth Care

Best for: Sites that need search monitoring, reporting, and a steady stream of small improvements.

Everything in Essential Care, plus:

  • Monthly performance checks
  • Technical SEO monitoring
  • Analytics and reporting
  • Conversion improvements
  • A larger support-hours allowance
  • Priority response

Response target

Same business day during agreed business hours.

Maintenance keeps the existing system secure, available, and working. New pages, features, integrations, redesigns, and major content production are quoted separately.

Next step

Need a site that earns its keep?

Tell us what the site needs to do and how customers reach you today. We reply within 24 hours with a clear next step.

Start a website project
Accra, Ghana · WorldwideWhat we do

Clients

What they said after we shipped.

“We needed MoMo checkout and live voting that wouldn't die mid-award night. The studio shipped both — organizers run events on it now.”

Maxcell Cudjoe

Founder, Tickets Ghana

“Students apply through the site now instead of WhatsApp threads. The institute finally looks as serious as the work we do.”

Adwoa Papabi

Founder, Papabi Couture Institute

“Clients book cuts online without calling the shop. That alone paid for the build.”

Emmanuel Asamoah

CEO, Hazard Kutz Barbershop

“Five departments, 500+ products, and Accra delivery rules that actually match how we sell. The shop finally feels like one brand instead of five WhatsApp catalogs.”

Amera Adom

CEO & Founder, Arcmera Hub Ventures

Frequently asked questions

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