Skip to main content
Web Development — Fablarr Tech

What we do

Web Development

Fast sites that convert.

01 / Who it's for

The right fit.

Best for: businesses that need a credible, fast, mobile-first website that generates enquiries, bookings, sales, or applications.

  • Businesses that need a site customers can understand in one visit
  • Teams replacing a slow template or a site that is hard to update
  • Clinics, practices, and service businesses that take bookings online
  • Brands that need to be found on Google in the markets they sell into
  • Companies whose current site does not work on a phone
  • Founders who want the build documented so maintenance and search can follow

02 / The business problem

What this fixes.

A template can look fine in a demo and still fail the job: slow on mobile data, unclear about what you sell, and difficult to update. We build the site as the front door of the business — fast, specific, and ready for search, AI answers, and whatever automation comes next.

03 / What's included

The work in the build.

These are the parts we plan, build, test, and hand over.

  • Discovery session: goals, audience, competitors, required pages, and conversion path
  • Website strategy: sitemap, page plan, calls to action, and lead or booking flow
  • Custom design: branded desktop and mobile layouts, not a generic template
  • Responsive development, tested on phone, tablet, and desktop
  • Core pages: usually Home, About, Services, and Contact, plus agreed pages
  • Contact forms connected to your email or CRM
  • WhatsApp, booking, payments, maps, social links, and analytics where relevant
  • Basic content upload and image optimisation for the agreed scope
  • Search foundations: titles, descriptions, headings, alt text, sitemap, robots.txt, indexability, and schema where applicable
  • Performance work: compressed media, sensible loading, and Core Web Vitals checks
  • Accessibility basics: contrast, keyboard navigation, form labels, and page structure
  • Security baseline: HTTPS/SSL, protected forms, spam prevention, environment variables, security headers, backups, and restricted admin access
  • Launch support: domain connection, deployment, tracking setup, final QA, and a handover session

04 / At handover

What you receive.

Access and ownership are listed in the scope before work starts. The handover is not complete until accounts, credentials, and responsibilities are clear.

  • Your live site and the agreed source-code and access ownership
  • Admin logins and a list of every account and service used
  • A short guide or training session for content updates
  • Analytics access
  • A launch checklist and the support contact
  • A written list of recurring costs: domain, hosting, email, booking platform, and payment fees

05 / Timeline & process

From first call to launch.

Typical timeline

4–16 weeks from kick-off. A focused brochure site usually takes 4–8 weeks; a custom marketing site, web app, or integration usually takes 8–16 weeks.

How projects work

  1. 01

    Discovery and scope

    We agree the outcome, users, requirements, timeline, and investment before design starts.

  2. 02

    Plan and design

    We map the sitemap or workflow, then agree the design direction, wireframes, and acceptance criteria.

  3. 03

    Build and review

    Development runs in milestones. You review the agreed checkpoints, not a surprise at the end.

  4. 04

    Test and launch

    We test devices, forms, payments, speed, security, and the handover steps before go-live.

  5. 05

    Grow and support

    After launch, choose a care plan, search retainer, or improvement queue. None are bundled into the build fee.

What we need from you

The inputs that keep a project moving.

  • One decision-maker who can approve scope, design, and launch.
  • Final content, brand assets, and access by the agreed dates.
  • Consolidated feedback at each review checkpoint.
  • Access to existing systems, accounts, and third-party suppliers.

06 / Scope & extras

What is not included.

Clear scope now prevents a change-request conversation later.

Outside the base scope

  • Copywriting, photography, or brand identity beyond the agreed page content
  • Large content production or product-data entry after sign-off
  • Paid media management or advertising spend
  • Third-party licence fees for booking, payment, stock, CRM, email, or SMS tools
  • Ongoing hosting, SSL, backups, and support outside a care plan
  • New pages, features, or integrations requested after the agreed scope

Optional extras

  • Content production and copywriting
  • Photography or art direction
  • Multilingual pages
  • Advanced CRM, ERP, or payment integrations
  • Campaign landing pages
  • Search and GEO retainer
  • Conversion copy review

Anything outside the agreed scope is quoted and approved before work starts. Optional extras are never added silently.

07 / Ongoing support

Care after launch.

Hosting, SSL, backups, security updates, and ongoing support are not included in the build fee. They belong to a care plan, quoted after launch so the boundary is clear.

Essential Care

Best for: Brochure sites and low-change sites that need to stay online, backed up, and secure.

  • Managed hosting and SSL
  • Uptime monitoring
  • Automated backups
  • Security updates
  • Monthly software and dependency updates
  • Small content edits (monthly allowance agreed in the plan)
  • Support channel during agreed business hours

Response target

Next business day during agreed business hours.

Growth Care

Best for: Sites that need search monitoring, reporting, and a steady stream of small improvements.

Everything in Essential Care, plus:

  • Monthly performance checks
  • Technical SEO monitoring
  • Analytics and reporting
  • Conversion improvements
  • A larger support-hours allowance
  • Priority response

Response target

Same business day during agreed business hours.

Maintenance keeps the existing system secure, available, and working. New pages, features, integrations, redesigns, and major content production are quoted separately.

Next step

Need a site that earns its keep?

Tell us what the site has to do, who it serves, and what a good enquiry looks like. We reply within 24 hours with the next step.

Start a website project
Accra, Ghana · WorldwideWhat we do
WhatsApp